GYST is a self-empowerment company with a clear message; You are already a bad-ass. Inspired by a moment in time when founder Lauren wished a box would arrive at her doorstep to ‘Get Your Shit Together’ and developed further into a community of self-loving women and various personal development offerings.
This brand is all pretty-punk contradictions, with pink hair and strong language balanced by rose gold luxury and intentional self-care. Forever inspired by her younger self, who wore cut off stockings on each hand and too much eyeliner for a twelve-year-old, Lauren is dedicated to guiding women in discovering your inner bad-ass.
“What we were taught to believe has led to expectations internally and externally which make us shut up, look down, be a little ‘less’ and pack away the person we truly are. I’m here to dismantle that. I want to set that chick free.”